Ethos

Greenwashing In Skincare: Ostara Investigates

What is greenwashing in Skincare? Greenwashing in skincare is an intentionally unethical, confusing and misleading practice that brands and manufacturers utilise to sell more products. Well-known brands literally take their customers for fools when they mis-sell them products on fake green credentials. Green Only Marketing The marketing has gone green, but that’s usually where it …

Greenwashing In Skincare: Ostara Investigates Read More »

Going Organic – Why Natural and Organic is the only way to go

Going Organic Big manufacturers see the appeal of the buzzwords and appearing to be “going organic”. Organic sells, and it’s easy for a manufacturer to add green fields and pretty flowers to the label to mis-sell you the idea that their product is eco-friendly, natural, organic or somehow non-toxic. But the facts are rather more …

Going Organic – Why Natural and Organic is the only way to go Read More »

Scroll to Top